Tindex Owl

This was my first go at Branding. I was to create an animal mark in a branding form. I ended up choosing the owl. Because of it's natural round shape which would create a closed gestalt, meaning the viewer's eye wouldn't be lead off the mark, but would still be contained. First I did a bunch of drawings, these are the two I ended up choosing to work with.

I then created an illustrated version of each mark, one obviously has more friendly set of eyes than the other.

This is what I took to be presented, Bob my teacher liked what I had, but it needed to be pushed farther. He said that it slightly resembles a moth or butterfly. So needless to say, it wasn't done. But when is design ever done or finished? I was at a point that I couldn't abandon it just yet, it still needed work. So then I placed the owl shape I had into a circle, reversed the shapes, and created this mark.

So now the visual effect of the owl is done by the background of the page, while the colored shapes provide the outlines and allows the viewers eye to finish the owl. This provides a neat effect when accomplished.

This mark I created is for a night Security System called Tindex.